Adwords Mastery (Part 1)

0:00 – Intro
0:40 – Workshop outcomes & goals
2:39 – Workshop overview + What we will cover
4:14 – Why listen to me? (Because I’m awesome)
7:31 – Adwords Fundamentals (The building blocks behind a profitable campaign)
10:00 – The critical importance of having backend sales + how to build a backend if you don’t have one yet
11:14 – Why having a backend lets you outspend your competition
12:50 – You can’t scale free (Why you need to run paid ads for a scalable business)
15:00 – Adwords vs. Facebook Ads (Guess which one wins, lol)
18:00 – Why Facebook ads suck (at least compared to Adwords)
21:40 – KPI’s + The simple formula behind running a profiable campaign
22:00 – Examples of profitable ad campaigns
26:00 – Live walkthrough of Adwords functionality + auditing ads. I normally charge $1k to do an audit like this, but you can learn for free.
1:20:00 – Why you should use the phone if you’re selling online
1:30:40 – How to easily waste your ad spend by targeting completley irrelevant terms (Don’t do this…)
1:35:20 – My Adwords Profitibility Calculator. See if your ad campaign is likely to run at a profit before you spend a dime + A live demo on how it works
1:42:50 – A real example from a campaign I used to run. Learn the secrets behind my dropshipping past, which I have never revealed before.
1:49:00 – Why I don’t do dropshipping anymore
1:50:00 – What you need to know about merchant accounts, and how they can kill your business
1:56:00 – How to estimate your CPC’s for your keyword bids
2:00:00 – Q&A

Resources

Adwords Profitability Calculator: https://docs.google.com/spreadsheets/d/1kzo9x7ntd-lOsOSYDwl0H6144lfZHiNYsf2cYcPT8rM/edit?usp=sharing

You can edit this sheet directly, or go to File -> Make A Copy to get your own version.

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