John Carlton – The Entrepreneur’s Guide To Getting Your Shit Together Book Notes

This is a favorite. Go buy this.


I was a hard-core slacker for the first part of my adulthood… and things didn’t change until I woke up one day on a friend’s couch with the blinding realization that if anything good was gonna happen in my life, I needed to be the instigator. No one esoulse was going to help.

You need to learn to enjoy it on your own, however. Your friends, for the most part, will resist your efforts to change. They’ll feel threatened, with good reason. Because, when you start taking responsibility, and stop making excuses, then things start happening, fast and furious, in your life. And you suddenly have very little left in common with your dullard buddies who remain content to blame their lack of progress on everything but their own laziness.

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Joseph Sugarman – Adweek Copywriting Handbook Book Notes

These are my highlights from Joseph Sugarman’s legendary Adweek Copywriting Handbook. I highly recommend buying this book and reading it for yourself, but until then, this should get you going.

To the public, I was a big success. Babe Ruth is remembered for his home run record and not for the fact that he also held the record for the most strikeouts. And so it was with me.

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Dan Kennedy – Official Get Rich Guide to Information Marketing Book Notes

These are my highlights from Dan Kennedy’s Official Get Rich Guide to Information Marketing. I highly recommend buying this book and reading it for yourself, but until then, this should get you going.

You won’t become successful or wealthy without work, but success is not a result of working harder than everyone else. It’s about building a business with specific attributes that enable you to accumulate wealth.

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Chet Holmes – Ultimate Sales Machine Book Notes

These are my highlights from Chet Holmes’ Ultimate Sales Machine. I highly recommend buying this book and reading it for yourself, but until then, this should get you going.

Not only did the implementation of the Gold Service improve sales, it also stabilized the business. Where the owner used to hope every month that customers would respond to his fliers, he now knows, going into each month, how many people are signed up for the Gold Service cleaning. It made the business more stable in every way and it transformed sales performance.

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NO B.S. Price Strategy Book Notes

These are my highlights from Dan Kennedy’s No B.S. Price Strategy. I highly recommend buying this book and reading it for yourself, but until then, this should get you going.


Most business owners are failures at price strategy, to an extent they are unaware of. That ignorance might be bliss, but it’s very costly and hazardous to one’s wealth. When I say they fail at price strategy, I mean that they fail to use price as a positive marketing tool and path to advantage. I also mean that they fail to create the greatest possible profit in their business.

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