BEFORE LAUNCH
Implement and use community manager daily (Basically interacting in forums and asnwering questions)
Build relationships with key influencers in your industry (see Neils article)
Share your content with them before launch as a pre look for advice
Release a teaser to your content before it goes live via email or video in social media
Set up google alerts to track mentions and social etc
LAUNCH THE ARTICLE
Email out the content is live to your list
Advise industry leaders that content is now live
Add at least 3 links to authorities in your article and let them know you linked to them (In your content if your linking to ppl as an authority always let them know you have. It may not get links, but it might get a social share, an email, a note in a new post or traffic sent to you or even be the first step in a great relationship with that influencer)
Make sure to silo links around your site from the article (Build link juice but also help lower bounce rate)
Make sure all tags and SEO work is in place on the article (derp easy to miss)
Launch links to your content on social media
Run ppc campaigns of your content to similar audiences/your fans if a large group
Be sure to tag content curators and bloggers in your social media posts
Use snip.ly and paper.li to add into media (This can build additional links)
Use twitter cards to promote (Basic twitter promotion)
Add in links via owl ly and bit ly for new links (Again easy additional links)
Outreach to bloggers and readers re your content (Now its time to email those 700 bloggers etc. Dont copy and paste this take your time and write a good email, we pay a full time member of staff to JUST do this)
Add your content to curation sites:
Roojoom PAID
Co promote
Scoop.it
Meltwater
Blogkube 1.99 per month
Stumbleupon
Digg
Yakezie
Blog Engage 9.99 1 off payment
Add teasers to your content in forum groups, Inbound, Reddit, etc.
Reach out to content round up blogs and tell them about your content (Search for content roundup + industry)
Push the content via buzzbundle and community manager method
Search for previous instances of questions or previous content-either
Reach out to those who have shared or linked to previous iterations and show “New version”
Look for broken links in other versions
Look for those who tweeted other versions from searching url in twitter
Write sideways content for guest posts (ie content is still similar or in regards to this topic that you can reference your previous article on your own site as a resource-you might talk about it in interviews etc)
Create new media content for article:
- Videos
- Infographics
- Audio
- Slideshare
- Pdfs
- Images
People consume content in different forms but make sure to send to original article for the BONUS upgrades
Look for podcasts that may be interested in the content
Start searching for previous content with broken links LINK PROSPECTING
Push further snippets to your social media for 3 weeks (Continue to promote it)
Add your new content into your initial blog auto responder
Search for wikipedia citations with wikigrabba and wayback machine, that may be relevant to the article