Adwords Mastery (Part 1)

0:00 – Intro
0:40 – Workshop outcomes & goals
2:39 – Workshop overview + What we will cover
4:14 – Why listen to me? (Because I’m awesome)
7:31 – Adwords Fundamentals (The building blocks behind a profitable campaign)
10:00 – The critical importance of having backend sales + how to build a backend if you don’t have one yet
11:14 – Why having a backend lets you outspend your competition
12:50 – You can’t scale free (Why you need to run paid ads for a scalable business)
15:00 – Adwords vs. Facebook Ads (Guess which one wins, lol)
18:00 – Why Facebook ads suck (at least compared to Adwords)
21:40 – KPI’s + The simple formula behind running a profiable campaign
22:00 – Examples of profitable ad campaigns
26:00 – Live walkthrough of Adwords functionality + auditing ads. I normally charge $1k to do an audit like this, but you can learn for free.
1:20:00 – Why you should use the phone if you’re selling online
1:30:40 – How to easily waste your ad spend by targeting completley irrelevant terms (Don’t do this…)
1:35:20 – My Adwords Profitibility Calculator. See if your ad campaign is likely to run at a profit before you spend a dime + A live demo on how it works
1:42:50 – A real example from a campaign I used to run. Learn the secrets behind my dropshipping past, which I have never revealed before.
1:49:00 – Why I don’t do dropshipping anymore
1:50:00 – What you need to know about merchant accounts, and how they can kill your business
1:56:00 – How to estimate your CPC’s for your keyword bids
2:00:00 – Q&A

Resources

Adwords Profitability Calculator: https://docs.google.com/spreadsheets/d/1kzo9x7ntd-lOsOSYDwl0H6144lfZHiNYsf2cYcPT8rM/edit?usp=sharing

You can edit this sheet directly, or go to File -> Make A Copy to get your own version.

Adwords 101

0:00 – Intro
1:35 – What we’ll cover (Fundamentals + Profitability formula + Basic Campaign setup)
2:11 – Why listen to me? (A list of reasons why I’m awesome…)
4:11 – The Adwords profitability formula (How to determine if your ad campaign can be profitable)
8:10 – The critical importance of the backend
13:00 – The essential parts of a successful adwords campaign
18:12 – The 80/20 of a successful campaign
18:31 – How Adwords campaign structures work
19:00 – Adwords campaign structure examples + demo
24:25 – Breakdown of why the campaign we just looked at is bad
30:11 – How to build your adwords campaign (step by step)
46:15 – Conversion tracking setup
50:45 – Q&A

Harness The Power Of Viral Traffic

03:20 – Why to use viral contests
09:45 – What a $4,500 contest did wrong and how you can avoid the same mistake
12:21 – An important change in the Facebook Terms Of Service you need to know before running a contest
14:49 – Disclaimer
16:42 – Some examples of past viral contests I’ve run
19:28 – A successful client example of a viral contest. 200+ shares in 24 hours.
20:34 – How a $50 contest outperformed a $4,500 contest and how you can do it too
22:00 – The #1 thing you need to do to make your contest go viral
23:40 – A flowchart diagram of how the viral contest system works
25:36 – Contest post examples from a successful contest
26:00 – My personal designer referral so you can create your own graphics for only $5
31:00 – The 3 objectives of every viral contest
31:30 – The facebook algorithm explained + A fun fact about my start in internet marketing
33:40 – What you need to know about Gmail’s upcoming algorithm change
34:42 – A list of giveaway ideas that anyone can use
37:00 – How to use giveaways to sell services (no tangible products required)
37:58 – How to build an audience in any niche while they tell you what they want to buy from you
40:00 – The simple mistake you must avoid or you will lose money and your contest will be worthless
42:30 – The basic outline that every viral contest must follow
44:15 – A simple rule to follow to ensure your social media posts get maximum reach
44:50 – More breakdown of the facebook algorithm. You need to understand this if you are marketing on Facebook.
46:39 – The simple secret behind creating the viral loop revealed.
48:00 – Terms Of Service and grey hat tactics explained
50:00 – My philosophy of social media and how it fits into my marketing strategy
52:40 – The two platforms you can use to boost your contest efficacy
54:00 – Quick Q&A clarification on exactly what post copy to use in your social media post
55:53 – Live walkthrough on how to set up the viral contests using my system
59:00 – The tricky (but crucial) detail you must be aware of as you set up your contest. I even have to correct myself on the live recording!
1:00:10 – How to bend the platforms to your will and supercharge your lead generation
1:03:00 – Live walkthrough on how to set up the contest on your website + social posts
1:06:00 – The “Magic” that makes this really go viral. If your contest is a racecar, this technique is pure nitro.
1:18:00 – The unique pros & cons of platform #2
1:19:00 – How to make your contest links look better and increase clickthrough rates
1:20:37 – The secret sauce for platform #2. This is the same critical method we used on the first platform.
1:25:53 – Paid techniques to exponentially boost your reach and make the algorithms love you
1:27:51 – How to generate immediate income from your viral traffic
1:29:59 – A bonus benefit that guarantees every viral contest you run will perform better than the last
1:30:31 – How to make viral contests fit seamlessly into your long-term marketing strategy
1:32:28 – A simple win-win deal you can make that exponentially multiplies the reach of your contest
1:36:59 – I actually recommend using Messenger bots and how to do it right… Crazy right?
1:39:19 – Decoding the Facebook algorithm and how to future-proof your posts to resist its changes
1:42:40 – The secret line that I use in my Facebook posts to ensure my posts don’t get hidden by the algorithm
1:45:33 – Q&A

Resources

Skype Contact for my designer: edie_knox

Project Management For Pros + Outsourcing Like A Breeze Workshop

Video Timestamps

00:00 – Intro chatting
02:00 – The real Intro
03:11 – How people get project management wrong (my personal experience)
07:30 – Why to use project management (and how it will make your life better)
11:44 – Freedcamp intro & overview
14:35 – Live walkthrough of how I use Freedcamp + essential features
21:00 – Task creation example using Freedcamp + Lightshot (for a website tweak)
33:50 – Demonstration of one of Freedcamp’s best features: email updates
35:22 – Calendar sync functionality example
36:00 – Project management wrapup
37:00 – Outsourcing horror stories, how it can go wrong, and mistakes to avoid
50:30 – Places to outsource from and my favorite source
01:01:20 – Live Upwork walkthrough and how I post new jobs to get the best applicants
01:09:45 – The one line that you need to include in every job post to instantly weed out bad applicants
01:16:00 – How to review your applicants to only pick the best
01:20:10 – Why to take your time and hire slowly
01:22:50 – A few examples of my previous job posts + a few tricks to speed up the process
01:25:00 – My hiring template for new job posts
01:26:10 – The critical importance of having processes in your business
01:29:12 – Processes that I use (that you can too) – available in the private vault
01:34:00 – Notion intro, and how I use it for documentation, specs, and processes.
01:36:00 – Exactly how I spec out a new website design
01:44:00 – A real life example of exactly how I outsourced a new website
01:46:25 – Meet chicken the cat
01:48:18 – Q&A (Membership site setup & where to put it)
01:52:30 – Closing chat

Resources

Freedcamp – Project management platform
Lightshot – Screenshot and annotations software
Wireframe.cc – Wireframing webapp for website designs
Notion – Create visual specs
Landing Page Inspiration – https://www.notion.so/Landing-Page-Website-Inspiration-436f68442c66438e854b4211fbd93cd9
Morgan Croziers Hiring Template For Outsources

The Productivity Workshop

Video: https://youtu.be/DjbOQoVLXC8
Slides: https://morgancroziersprivatevault.com/wp-content/uploads/2017/11/Private-Productivity-Workshop.pptx


Other Resources

Rescuetime: https://www.rescuetime.com/rp/Morgan

Focus: https://heyfocus.com

Productivity Challenge Timer: For Android | For iPhone

QualityTime: Android Only

News Feed Eradicator: Chrome Extension


Productivity Journal

Notebook – Leuchtturm1917 A5 Dotted in your color of choice: https://www.amazon.com/Leuchtturm1917-Medium-Size-Hardcover-Notebook/dp/B002TSIMW4

Pens – Staedtler Triplus Fineliner 0.3mm: https://www.amazon.com/Staedtler-Triplus-Fineliner-Black-0-3mm/dp/B009CQKL3Y/


Favorite Podcasts

John Carlton & Kevin Rogers – “Psych Insights For Modern Marketers”: http://pi4mm.com

Sean D’Souza – “Three Month Vacation”: https://www.psychotactics.com/podcast

Ben Settle – The Ben Settle Dot Com Podcast: http://bensettle.com/blog/podcast (Note: Ben can be ‘edgy’ but he knows his stuff)

Note: I included my RescueTime affiliate link. You don’t need to use their pro version for any of this, though (although I really like it because it gives you so much extra insight and historical data). I do this any time a software I use has an affiliate program, because there’s no point in not accepting it. I will never recommend something that I don’t personally use and love myself.

How To Optimize Your Windows / PC Setup

Slow computers are frustrating… But slow NEW computers are enough to drive you nuts!

It sounds like the specs are pretty on-point, so I don’t think hardware is an issue.

Especially if you’re running a SSD (Solid State Drive), it should be very zippy to boot up and open files.

Bloatware and background processes are going to be performance killers regardless what you’ve got under the hood.

This may seem like a lot of work – but don’t be overwhelmed, as it’s really not bad once you get into it.

Continue reading How To Optimize Your Windows / PC Setup

The only marketing funnel you need to succeed in 2017 (and beyond)

Hey there,

This is going to be a long one, but the strategies presented below are well worth the read.

The internet is overflowing with ninja-tricks and funnel-hacks which constantly ignore the essential fundamentals of selling online.

Now the snake oil salesmen of yesteryear have shifted online along with the crowd to continue preying on the flawed, yet deep rooted desires we humans have for ‘instant gratification.’

Well-meaning Entrepreneurs around the globe are lured in by tempting gilded opportunities which claim they’re just “one weird funnel” away from a fountain of cash and everything they’d ever dreamed of.

Here’s the reality: Success boils down to deliberate & hard work.

We’re surrounded by “smart” people who end up broke (both financially and mentally), while “dumb” people excel with less training and fewer resources.

So why is it so easy for dumb people to make stupidly large amounts of money, while smart people struggle?

Continue reading The only marketing funnel you need to succeed in 2017 (and beyond)

Keyword Research & Content Strategy Live Workshop Replay

This is the replay from the live workshop. It’s missing the first ~30 minutes on the philosophy of the content strategy, but you can work from everything in this video while I re-record the beginning.

The missed parts included: Amazon affiliate stuff, “Funnels” and how the traffic flows, Repurposing blog posts & this research, keyword research to understand a niche or market.

Resources

Keywords Everywhere: https://keywordseverywhere.com
Moz Bar Extension: https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
Keyword Shitter: http://keywordshitter.com
Keyword Planner: https://adwords.google.com/home/tools/keyword-planner
Keyword Research Request Form: https://morgancroziersprivatevault.com/keyword-research-request
Book Keyword Strategy Session: https://calendly.com/morganc/quick-meeting (Under Comments/Notes, put Keyword Strategy Session)