Author: Morgan

Chet Holmes – Ultimate Sales Machine Book Notes

These are my highlights from Chet Holmes’ Ultimate Sales Machine. I highly recommend buying this book and reading it for yourself, but until then, this should get you going.

Not only did the implementation of the Gold Service improve sales, it also stabilized the business. Where the owner used to hope every month that customers would respond to his fliers, he now knows, going into each month, how many people are signed up for the Gold Service cleaning. It made the business more stable in every way and it transformed sales performance.

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NO B.S. Price Strategy Book Notes

These are my highlights from Dan Kennedy’s No B.S. Price Strategy. I highly recommend buying this book and reading it for yourself, but until then, this should get you going.

Most business owners are failures at price strategy, to an extent they are unaware of. That ignorance might be bliss, but it’s very costly and hazardous to one’s wealth. When I say they fail at price strategy, I mean that they fail to use price as a positive marketing tool and path to advantage. I also mean that they fail to create the greatest possible profit in their business.

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The Growth Hacker’s Guide To Twitter Marketing

This is an early release version of my ebook.

The strategy is sound and finished, but you may notice some formatting annoyances from time to time. The final version is on the way and you’ll be updated when it’s here, however the content will mostly be the same – so don’t wait up!

Click Here To Download The Growth Hacker’s Guide To Twitter Marketing

Personal Trainer 5 Minute A Day Fitness Group Business Idea

This will work for fitpro’s, but could easily work for any kind of coaching.

Startup cost = $0
Your price: $30/mo

Your Goal

34 people signed up = $1,020 per month.

Your Offer

Get Fit And Stay Healthy In 5 Minutes A Day – Without Leaving The House Or Buying Equipment

Your Audience

Your target audience is entrepreneurs and other work-at-home people.

They should know the importance of fitness and have the money to afford it – the reason they don’t do it is time or laziness. You’re selling accountability and encouragement.

Your ideal member knows that they will perform better in work and live a better life if they were just a bit healthier. They know that they won’t make an hour out of every other day to go to the gym. They don’t own any lulu lemon, gym chalk, or even flat soled shoes.

The reason this group is perfect for them is that it will give them the resources, encouragement, and accountability they need to stay healthy, without taking more than 5 minutes a day.

The Strategy

Create a FB group for your program home base.

When they join the group, they get a generic meal/macro plan, calorie counting tips, and other simple guidelines to follow to achieve good health (no soda’s, cut the junk food, etc).

Every day, you do a livestream or uploaded video that’s a 5 minute follow-along bodyweight workout.

The reason this gets results is the simple lifestyle changes, getting your calories in line, and getting 5 minutes of working out in every day (2.5 hours a month, vs 0 minutes a month).

After the workout session, you can do a Q&A session to answer anyone’s questions, ask everyone to post their progress or check in that they did the workout, and that’s it for the day. 10 minutes of work every day to keep up with the group.

The rest of your time should be spent getting members for the group.

More Money

Create a higher dollar 1 on 1 offer around $197/mo for whatsapp access and a more personal level of training, workout and meal plans, etc.

Sell one off consultations, workout and meal plans at $99/ea.

Give 1 free month of group access or 1 on 1 training for referrals.

Ask other fitpro’s to send people to your group who aren’t ready for 1 on 1 services and give them a referral fee.

You should have $1k in no time!

Traffic Generation For Content at Inbound Ascension

BEFORE LAUNCH

Implement and use community manager daily (Basically interacting in forums and asnwering questions)

Build relationships with key influencers in your industry (see Neils article)

Share your content with them before launch as a pre look for advice

Release a teaser to your content before it goes live via email or video in social media

Set up google alerts to track mentions and social etc

LAUNCH THE ARTICLE

Email out the content is live to your list

Advise industry leaders that content is now live

Add at least 3 links to authorities in your article and let them know you linked to them (In your content if your linking to ppl as an authority always let them know you have. It may not get links, but it might get a social share, an email, a note in a new post or traffic sent to you or even be the first step in a great relationship with that influencer)

Make sure to silo links around your site from the article (Build link juice but also help lower bounce rate)

Make sure all tags and SEO work is in place on the article (derp easy to miss)
Launch links to your content on social media

Run ppc campaigns of your content to similar audiences/your fans if a large group

Be sure to tag content curators and bloggers in your social media posts

Use snip.ly and paper.li to add into media (This can build additional links)

Use twitter cards to promote (Basic twitter promotion)

Add in links via owl ly and bit ly for new links (Again easy additional links)

Outreach to bloggers and readers re your content (Now its time to email those 700 bloggers etc. Dont copy and paste this take your time and write a good email, we pay a full time member of staff to JUST do this)

Add your content to curation sites:

Roojoom PAID
Co promote
Scoop.it
Meltwater
Blogkube 1.99 per month
Stumbleupon
Digg
Yakezie
Blog Engage 9.99 1 off payment

Add teasers to your content in forum groups, Inbound, Reddit, etc.

Reach out to content round up blogs and tell them about your content (Search for content roundup + industry)

Push the content via buzzbundle and community manager method

Search for previous instances of questions or previous content-either

Reach out to those who have shared or linked to previous iterations and show “New version”

Look for broken links in other versions

Look for those who tweeted other versions from searching url in twitter

Write sideways content for guest posts (ie content is still similar or in regards to this topic that you can reference your previous article on your own site as a resource-you might talk about it in interviews etc)

Create new media content for article:

  • Videos
  • Infographics
  • Audio
  • Slideshare
  • Pdfs
  • Images

People consume content in different forms but make sure to send to original article for the BONUS upgrades

Look for podcasts that may be interested in the content

Start searching for previous content with broken links LINK PROSPECTING

Push further snippets to your social media for 3 weeks (Continue to promote it)

Add your new content into your initial blog auto responder

Search for wikipedia citations with wikigrabba and wayback machine, that may be relevant to the article